Six Senses Phuket Raceweek will play host to five days of exhilarating driving and four days of high octane sailing. Now in its seventh year, Six Senses Phuket Raceweek 2010 will take place from 21st – 25th July in Phuket. Title sponsor, Six Senses Resort & Spa’s venue, the Evason Phuket & Six Senses Spa will act as the racing headquarters for the five day event.
Six Senses Phuket Raceweek also marks the opening leg of the Asian Yachting Grand Prix (AYGP). A selection of top class racing events, AYGP sees the finest teams compete over the season in Hong Kong, Malaysia, Singapore and the Philippines as well as Thailand.
Jaguar have returned for a second successive year to Co-sponsor the Six Senses Phuket Raceweek 2010 and will be providing VIP guests from Hong Kong, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka Taiwan and Thailand the opportunity to see, drive and enjoy the latest addition to Jaguar’s timeless selection of sports and saloon cars. In the year which sees the brand celebrate its 75th anniversary at the highest echelons of motoring, Jaguar is showing continued commitment to the growing Asian market.
Jaguar Overseas Operations, Director, Mick Razza said of the sponsorship; “It is with great pleasure that Jaguar will once again be showcasing the new range at Six Senses Phuket Raceweek 2010. In our inaugural year as co-sponsor in 2009 we saw a remarkable rise in sales off the back of our experiential marketing at the event. We deal with marketing strategies worldwide and with Paul Poole (South East Asia) Co., Ltd. we saw a first class 360° campaign that rivals any of the best platforms we have used in the past. We look forward with anticipation for another great week’s regatta at Phuket in July and showcasing this brilliant new car to the Asian market!”
Source: http://www.phuketraceweek.com/
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