It is nine months since IKEA opened its pick-up store at the bypass road in Phuket. Foreigners on the island love it; 75% of shoppers are foreigners and 25% are Thai. Over 90% of Thai customers are from Phuket, and 4% from Phang-nga.
Led by Mr. Nontacha Ketwetsuriya, Store Manager of the IKEA Pick-up and order point in Phuket, IKEA has made public the performance of its Pick-up & order point during its first months, and has persuaded southern people to make every meal special with IKEA’s dining range.
Mr. Nontacha said, “Since arriving in Phuket last November, we are very delighted that our customers in Southern Thailand have given a warm welcome to the IKEA Pick-up & Order Point during its first five months. After reviewing the store’s performance, we are still confident that Phuket has great potential, with considerable consumer purchasing power and consistent business growth. By monitoring the total number of customers at the IKEA Pick-up and Order Point, we know that 75% of shoppers are foreigners and 25% are Thai. Over 90% of our Thai customers are from Phuket, and 4% from Phang-nga.
IKEA is looking forward to greeting all customers from Southern Thailand, with over 9,500 decorative items and furniture seen in the IKEA catalogue and online. IKEA would also like to invite everyone to enjoy tasty, wholesome, Swedish–style food and drink. Customers living in Southern Thailand will enjoy the same promotions offered at IKEA Bangna, such as various products at special prices, and interest-free installmentpayments. Get ready for the many exciting activities and events that the IKEA Pick-up and Order Point and Phuket plans to hold in the near future
“Most customers buy an average of 5,900 THB per receipt, which is equal to an average purchase at IKEA Bangna. We have also found that, after placing an order at the IKEA Pick-up and Order Point, 75% of our customers opt to collect items themselves. They do so in order to save time and travel expenses, while experiencing benefits such as improved access to a wider range of well-designed, good quality, functional home furnishing items and solutions”, said Mr. Mr. Nontacha.
Most popular products at the IKEA Pick-up & order point in Phuket:
- Five most-loved items: 1. Soft toys, 2. Kitchen sets, 3. Sofas, 4. Bedroom furniture items, and 5. Dining chairs & tables.
- Most popular items at the IKEA Bistro: 1. Hotdogs, 2. Meatballs, and 3. Marinated salmon wrap.